I took part in a design competition to create a new logo for Hyeny Technologies, a company whose name is derived from the plural of „hyena.“ Inspired by the animal’s traits—its boldness, killer instinct, and fearless impudence—I set out to design a logo that would capture this strong character while remaining clean and versatile.
My approach was to strike a balance between sharpness and softness. The logo incorporates both angular and curved elements, which creates a sense of contrast that emphasizes boldness without losing visual harmony. This duality mirrors the nature of the hyena: fierce yet strategic, sharp yet adaptive.
I intentionally pursued a minimalistic style, as the company operates in the technological field where clarity and scalability are crucial. The logo was designed to remain recognizable and consistent across different applications, from large-scale signage to small digital uses such as profile icons on social media.
Beyond the logo itself, I also created broader brand identity potential by designing a sample invitation card and a hanging sign. Both were kept in the same minimalistic visual language, reinforcing the brand’s personality and ensuring a cohesive look as the company grows its presence both online and offline.
