The goal of this project was to create an eye-catching and recognizable vehicle wrap design for two of the client’s vans. I began by studying the client’s brand manual to ensure consistent use of their logo, color palette, and overall visual identity. However due to particular limitations of the brand manual, I decided to add other elements. After a collaborative discussion with the client, we decided to incorporate a bold red tone as the dominant color and abstract visuals — a choice aimed at enhancing visibility and making the vans instantly recognizable on the road.
Next, I gathered dimensions from bluebrints for both vans to ensure the design would fit perfectly and align with all physical elements of the vehicles. It was also important to include key business information such as the company name, logo, email address, phone number, and physical adress in a way that was both clear and aesthetically integrated.
Once the design was ready, I presented it using realistic van mockups to help the client visualize the final outcome. The client was very pleased with the result, and after a few minor adjustments, I prepared the final files for the printing company. The wraps were successfully applied — turning the designs into striking, real-world branding tools on the road.
