For this project, I was tasked with developing an easily recognizable brand identity for a client offering seaside accommodation in Croatia. The primary objective was to create a simple yet distinctive brand that would resonate with potential guests—particularly those seeking a relaxing summer vacation experience.
To reflect the location, I selected a color palette inspired by the coastal environment.
The dominant tones include shades of dark and light blue, symbolizing the depth of the sea and the clear summer sky.
To evoke warmth and sunshine, key associations with a summer holiday, I incorporated bright yellow and white, lending the brand a fresh and welcoming appearance.
Additionally, I implemented a series of gradient combinations using the colors.
The client chose a logo’s shape. I then applied the color scheme—primarily blue, black, and white—to complement and enhance the logo’s form. To add uniqueness, some of the leafs are half transparent, which creates a more dynamic visual effect.
All branding elements, including guidelines for color usage, typography, and logo application, are documented in a concise and easy-to-follow brand manual. This ensures consistency across all future materials and touchpoints.
As part of the project, I also designed the client’s website, aligning it with the newly established brand identity. The website includes key information about the accommodation and features a blog that highlights the attractions, culture, and charm of the local area, providing additional value to prospective guests and enhancing the overall user experience.
